Iola Modern is a contemporary furniture showroom that curates high-quality, design-forward pieces with a focus on craftsmanship and authenticity. To create a logo that reflects what they do, I looked to the furniture itself—modern and midcentury-inspired, with clean lines and thoughtful proportions. The final mark draws on these qualities, combining geometric structure with subtle softness to echo the balance of form and function found throughout the showroom. The result is a logo that feels timeless, approachable, and deeply connected to the aesthetic heart of the brand.