For the opening of the International African American Museum, I partnered closely with museum staff and board members to support the launch of a major new cultural institution through website design and integrated marketing creative. Working within the museum’s existing brand guidelines, I developed visual and digital materials that balanced historical sensitivity with accessibility and engagement, supporting awareness, visitor connection, and community interest ahead of launch.

To support attendance and visibility surrounding the grand opening, I designed a campaign of social media ads and billboards centered on visitor testimonials, helping amplify public excitement and emotional connection to the museum’s mission.