Frances Valentine
ux/ui design, e-commerce, marketing support
with Cobble Hill
I had the pleasure of shaping the shopping experience for Kate Spade’s next chapter in fashion, Frances Valentine. Working within the existing brand identity, I ensured a cohesive and consistent web presence, including designing complementary display ads to drive traffic to the site.
The design aesthetic was minimal yet intentional to keep the focus on the products. We focused the creative around thoughtful vignettes to highlight key pieces, creating a shopping experience that felt lively and inviting.
To support the launch, complementary marketing assets were created to direct traffic to the new website and highlight the vibrant aesthetic of the brand.
At this key moment in the brand’s rollout, following the Frances Valentine guidelines closely was vital to maintaining consistency and clarity.
