I helped shape a cohesive and engaging digital shopping experience for Frances Valentine, an emerging new fashion line from the iconic Kate Spade. Working within the established brand identity, I designed web experiences and supporting display advertising that created consistency across touchpoints while driving traffic and supporting product discovery.

The creative approach focused on clarity and restraint, allowing the product to remain central. Through intentional layouts and curated vignettes, the experience highlighted key pieces in a way that felt considered, accessible, and visually engaging—resulting in an online shopping experience that felt both elevated and approachable.