Visualizing collective strength through a modular identity system for a national legal network
I partnered with the internal team at LCLD to help bring to life a member campaign centered on a bold, unifying call to action.
LCLD Nation was conceived as a way to celebrate the collective strength and shared purpose of its members. To support this idea, I developed a dynamic visual identity system inspired by quilt-making traditions—where individual pieces are stitched together to create a unified whole. Using interlocking squares and diamond-based forms, the system reflects themes of connection, collaboration, and shared impact, while providing a flexible framework that could extend consistently across a wide range of campaign touchpoints.
Working within LCLD’s primary brand colors, I developed a vibrant and optimistic palette that reflects a hopeful vision for the future. This culminated in a highly modular design system that adapted flawlessly across various media.
