Brand Strategy
For the opening of the International African American Museum, I partnered closely with museum staff to support the launch of this major new cultural institution through website design and integrated marketing creative. Working within the museum’s established brand guidelines, I developed digital and promotional materials that balanced historical sensitivity with accessibility and engagement, helping build awareness, foster community connection, and generate excitement ahead of the grand opening.
Visual Language
The campaign creative featured visitor testimonials, amplifying excitement and fostering personal connection through authentic community voices. By centering personal stories and emotional resonance, the campaign was designed to feel welcoming and approachable while reinforcing the museum’s mission of discovery, education, and cultural understanding.
Results
The final campaign helped establish a cohesive and engaging public presence for the International African American Museum during a pivotal moment in its launch. Across digital and print touchpoints, the work supported awareness, encouraged visitor engagement, and helped introduce the museum to the broader community with care and emotional impact.
